The Corporate Battle Over the Cable News Network Shows The Extent to Which Broken US Journalism Has Become.
This past Thursday night, as rumors swirled concerning the Brown University gunman, CNN’s Kaitlan Collins posted on social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.
While the network is hardly a impeccable news source, her message rang true for numerous observers. It is one of the outlets where you can find fact-based and generally reliable reporting – especially during crises like the one developing in the vicinity of a New Hampshire storage facility.
An Uncertain State During a High-Stakes Battle
But CNN, now 45 years old, finds itself in a uncertain position as two giant media corporations vie for ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the future of CNN has turned into a high-stakes game of corporate ownership, rather than as a question of what serves the information-seeking public.
“This is yet another example of the fundamental flaws with origins in many years of policy decisions,” said Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.
“It gets presented as a financial tale with powerful individuals as the protagonists, but there is scant discussion of the societal benefit,” Pickard added.
A Further Layer: Political Influence
The network's predicament is made more complex by Donald Trump’s views about a network he has long portrayed as perhaps his main “fake news” foe.
Remember the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now says that the network requires new ownership. This can be interpreted as ownership that will protect him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.
Trump has reason to prefer that suitor more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, parent of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
A Possibility of More Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a standalone company. This might be a welcome development to many at the network, but it’s hardly a secure position. That setup could pave the way for CNN for a future sale. It never ends.
According to Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance recently argued that competition laws should disallow both deals.
“Both acquisition attempts would be harmful to the country, and both should be contested by anti-trust authorities,” Wu recently wrote.
The Core Challenge and a Potential Solution
No matter the outcome with this particular battle, the underlying crisis endures.
“What we have now is a very system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and revised policy decisions can fix it.
Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that should not imply it will be impossible forever.
Initiatives that strengthen independent news organizations, reinforce local journalism, finance public media, and prohibit the accumulation of media power in a handful of hands are achievable – they are necessary for a healthy democracy.
Regarding media ownership, larger is not superior. And news organizations like CNN must not be pawns in the latest merger game.